The City of Rochester as The World in Jay Lincoln's RochesTarot deck. Credit: PHOTO PROVIDED

After 14 months of diligent work, Rochester-based artist Jay
Lincoln’s RochesTarot deck is finally complete. The
much anticipated project will be celebrated this weekend with a deck release
party and art show at Lux Lounge (666 South Avenue).

Lincoln is known for his colorful caricatures of
celebrities, which can be found in bars and cafes around town. Years back, he
was planning a children’s book of tarot as a possible master’s thesis. As
chance would have it, a woman contacted him around the same time and wanted him
to make a book of tarot images. Lincoln hoped to draw his friends, but she
wanted all of the images to be of her, so the book never happened, and the idea
was set aside.

The City of Rochester as The World in Jay Lincoln’s RochesTarot deck. Credit: PHOTO PROVIDED

About a year ago, on winter break from lecturing at RIT,
Lincoln revisited the idea and drew his first card for RochesTarot.
The response from friends on social media was overwhelmingly positive. “It kind
of blew up right off the bat,” Lincoln says, “so I realized I’d gotten myself into something.”

Lincoln says he was influenced by a borrowed library book by Angeles Arrien, who had written about
tarot with regards to healing, self-therapy, and introspection. “I like that
aspect of it,” Lincoln says.

But this wasn’t always the case. Researcher and author Wendy
Painting has been doing tarot readings for more than 20 years, and had, until
recently, offered readings in the back of Lux. Lincoln approached her as a tarot
skeptic on one of these nights, but his skepticism quickly shifted to
fascination.

“As an artist, he was intrigued by the artwork on the cards,”
Painting says. The two became friends, and Lincoln periodically invited
Painting to guest lecture for his classes at RIT. “Their assignment was to make
a tarot card, and I would come in and explain to them the elements and the
symbolism that make it that specific card.”

Painting served as a consultant during the making of RochesTarot. She recommended, for instance, that the Kodak
tower should be featured on The Tower card — a bittersweet image, as the
standard element of The Tower is that it’s being struck by lightning and
falling down. Appropriately, the card symbolizes upheaval, among other things.
But tarot is also about how individuals deal with their circumstances.

Though tarot art varies widely, there are major themes and
symbols that remain consistent, Painting says. Every deck has 22 cards in the
Major Arcana group (cards like The Star, The Tower, Temperance, or The
Magician), and the rest, the Minor Arcana cards, are categorized into one of
four suits (disks, wands, cups, and swords) that correspond to the four
elements (earth, air, fire, and water, respectively). The astrological signs of
the people who appear on the cards correspond to those elements. For example, a
person who is an Aries is a fire sign and appears on a wands card; Aquarians
are air signs and appear on swords cards.

The imagery and people featured are mainly centered in and around Lux, which is Lincoln’s favorite bar, but the deck also
features scenery from Bug Jar, Skylark, Java’s, The Memorial Art Gallery, Eastman
Museum, RMSC, and the abandoned subway.

Lincoln drew 108 people on 78 cards, each relating to the
card they represent through body language or activity. The deck also represents
all four seasons of our lovely city, evident when the people are pictured
outside or conveyed through their clothing. The original illustrations for the
cards are rich, highly detailed, colored pencil drawings. Lincoln has cleverly
hidden the numeric, astrological, elemental, and planetary symbols associated
with each card in the stunning compositions.

Three cards immortalize beloved Rochesterians
who have died: Chopstix Waits is The Star, Jason
Crane is The Eight of Swords/Interference, and Andy Hammond is The Knight of
Wands. As a whole, the deck serves as a sort of snapshot of a slice of
Rochester’s nightlife scene in a particular moment in time.

Lincoln included himself in the deck, as the tiny artist
figure balancing atop Aleistair Crowley’s head on the
Seven of Swords card — Futility. Many artists will relate to this wry joke. And
appropriately, Rochester itself is the star of The World, with the city skyline
balanced on the back of a turtle, surrounded by lilacs and outer space.

Jay Lincoln‘s
RochesTarot Deck art release party will take place
Saturday, February 20, 5 p.m. at Lux (666 South Avenue). In addition to large
reproductions of the drawings filling the bar, Lincoln will be on hand selling RochesTarot decks for $40 ($45 on website), prints for $15 ($20 on website), and lighters for $5. There will be
free food and drink specials, and Wendy Painting will offer tarot readings for
$10-$20. To view the deck and learn more about Jay Lincoln, visit jaylincoln.com.

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