The iconic City of Rochester mark now has its own festival and documentary
Ask a city-dweller what best represents Rochester, and you may hear garbage plates orchicken French, Kodak or Xerox, even good old Genesee Beer. But the easiest answer is perhaps less obvious: the Flower City mark. That five-petaled sigil has become such an ingrained local icon that it can easily be overlooked, placed everywhere from the…
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CITY has spent more than 50 years amplifying the voices, culture, and stories that make Rochester itself a work of art. Now, in partnership with WXXI Public Media, we’re more essential—and inspiring—than ever.









