The leader of the East Main, Mustard, and Atlantic Avenue neighborhood association says that the group will take its fight against a controversial housing project to City Council. The City Planning Commission signed-off last week on a rezoning proposal which allows for the construction of the $17 million development between Mustard and Palmer streets in […]
EMMA
Housing dispute prompts EMMA revolt
The East Main, Mustard, and Atlantic Avenue Neighborhood Association has pulled out of a major neighborhood revitalization program because of a disagreement over a planned $17 million housing project on East Main Street. Connected Communities, Inc. is a recently formed nonprofit whose primary mission is to steer revitalization of the EMMA and Beechwood neighborhoods; both […]
Reboot for EMMA housing project
Home Leasing is retooling a proposed housing project for Rochester’s East Main, Mustard, and Atlantic Avenue neighborhood after the original proposal was unanimously rejected by the city’s Planning Commission last month. The first concept for The Community on East Main was two buildings, one a conversion and one a new build, on East Main Street […]
Housing project fails to win over EMMA leaders
A housing complex heavy with one-bedroom units is not what the struggling EMMA neighborhood needs, say leaders of the East Main, Mustard, and Atlantic Avenue neighborhood group. They want owner occupancy, stability, and stores befitting a corridor that’s an important gateway to downtown, they say. But the project’s backers are going ahead, anyway. The Community […]






