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Fringe Festival gets a new name

The First Niagara Rochester Fringe Festival has rebranded as the KeyBank Rochester Fringe Festival; the announcement follows a merger between two KeyCorp entities. โ€œThereโ€™s much more to the KeyBank Rochester Fringe Festival than a sponsorship,โ€ said James Barger, president of KeyBankโ€™s Rochester market, at a press conference this morning. โ€œThe Fringe will continue to be […]

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Rochester Fringe attendance hits new high

An estimated 60,000 people attended the third annual First Niagara Rochester Fringe Festival, up from 50,000 attendees last year, festival organizers announced today. The Rochester Fringe Festival ran September 18 through September 27 with more than 380 shows across 28 venues in and around downtown Rochester. “We’re obviously very pleased with the increase,” said Fringe […]

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