About an hour before opening on a Sunday morning, Ryan Swift labors over hashtags for an Instagram post. Swift, the owner and driving force behind Sinful Sweets (258 Alexander Street), pays close attention to the details when it comes to his cakery. The ingredients, the execution, the pun-inspired names; nothing is left unexamined. Swift is […]
Rochester Bakery
Posted inCulture
Teamwork is the foundation of Scratch Bakeshop
On Thanksgiving eve 2014, Scratch Bakeshop Owners and Operators Kate Cassels and Molly Hartley were working feverishly in their bakery’s small kitchen. Though the rest of the space was undergoing renovation and the bakery had yet to officially open, the kitchen was ready and in action. Cassels and Hartley were to deliver 20 custom order […]
