In bowling, the fifth frame is commonly referred to as the beer frame; whoever has the lowest score buys the next round. When Jon Mervine, Wade Reed, and Jarred Foster were looking for a name for a new venture combining their passions for coffee and beer, the name Fifth Frame Brewing Co. seemed like a […]
Rochester Beer
A new lion in the West
When a new brewery opens, it can often feel like it popped up out of nowhere. From the outside, we don’t usually see the intense planning and preparation that goes into starting a company. That was especially true for Canandaigua’s newest craft brewery, Young Lion Brewing Company. The brewery officially opened on June 29, but […]
Practicing WhichCraft
Riding a recent wave of new Rochester breweries, WhichCraft Brews (1900 Empire Boulevard) joined the local craft ranks when it opened on July 8. The brewery was the brainchild of owners Chris Prince, John Moscato, Scott Baxter, and Lori Weber-Baxter. Prince and Moscato already operated 585 Rochester Beer in Brockport, and the idea for WhichCraft […]
Beer quest
Rochester loves its craft beer. From Three Heads Brewing to Lost Borough to Swiftwater, there are more destinations than ever for local beer connoisseurs to wet their whistles. And yet many beers get overlooked — seemingly too obscure or odd to be considered everyday elixirs. What follows is a non-comprehensive survey of seven beers and […]
What’s coming in local beers this winter
Last winter, Genesee Brewing’s Salted Caramel Chocolate Porter was everywhere. The porter became one of the bestselling beers at Wegmans locations across seven states, boosted by a feature in Wegmans’ Menu Magazine. Beer drinkers around Rochester were eagerly talking about the porter because of its distinctive, successful combination of flavors. It is not hard to […]
Best Goods & Services 2016
Best New Retail Store The Hub by Archimage. 701 Monroe Avenue, 270-4199, thehubroc.com Runners up: Just Games | Second Chic | Trilogy Fashion Foundry Best Bike Shop Park Ave Bike Shop. 2900 Monroe Avenue, 381-3080; 600 Jay Scutti Boulevard, Henrietta, 427-2110; parkavebike.com Runners up: Full Moon Vista | Towners Bike Shop | Towpath Bike Shop […]
Three Heads puts down roots in Neighborhood of the Arts
Three Heads Brewing was born out of a love of good people and good beer. Six years later, Three Heads opened its new brewery and tasting room in the Neighborhood of the Arts (186 Atlantic Avenue) based on that same philosophy. The “Grand Opening Weekend Spectacular” in June surpassed the expectations of everyone. “It was […]






