New York labor officials are in the middle of a process that’ll probably lead to a higher minimum wage for fast food workers. As they’ve taken public comment over the last few weeks, supporters and opponents of a wage increase have been publicly and aggressively making their cases.

New York’s minimum wage is currently $8.75 an hour, but some activists want the state to set a $15 an hour minimum wage for fast food workers.

But yesterday, the Employment Policies Institute released a particularly callous ad that argued against a wage increase. The ad reads, in bold letters, “Meet the new minimum wage employee” and shows a picture of a McDonald’s customer using a touch-screen ordering terminal. Under the image the ad says “New York can establish a $15 fast-food wage or provide entry-level jobs, but it can’t do both.”

The ad is a display of pure disdain for fast-food workers and it implies that fast-food employers do not value their employees and the hard, often thankless work that they do. It sends a signal that these people – and let’s not forget that they are often college students, working parents, and struggling seniors – are expendable and that they are about as valuable as an iPad. It completely ignores the fact that these chains are profitable because of their employees’ hustle and quick thinking.

There is room for debate on raising the minimum wage; personally, I think $8.75 an hour is way too low, especially for full-time workers. But the Employment Policies Institute ad is demeaning and adds nothing of substance to the dialogue. (Employment Policies Institute is a front group for a restaurant and hotel industry lobbyist.)

It also glosses over a simple reality: If restaurant owners believe that touch screen terminals can replace their front-line employees, they’ll probably put them in place regardless of what they’re required to pay workers.

Covers county government and whatever else comes my way. Greyhound dad; vegetarian; attempted photographer with a love for film and fixer; sometimes cyclist.

3 replies on “Ad against wage increase is dehumanizing”

  1. What is really dehumanizing is how supposedly intelligent people are using those at the bottom rung of the wage scale for their own political power. You have to be completely ignorant about economics to think an across the board wage increase will improve anyone’s NET income.

    Better yet, work harder, smarter, be on time, help improve and grow your employers business. EARN your wage increase over your peers. That’s how the real world works.

  2. I don’t think the ad goes far enough. The woman should be saying, “Wow! Look at these prices. I can’t afford this anymore.”

  3. Provide me with a definition of an “entry level job”. Then when you have established what an entry level job is, list the jobs. You will find that none of them are professions or career level jobs. If then a profession/career level job pays les than the entry level job, Houston, we have a problem. We then have the economic tail wagging the dog.

    The answer is rather simple, EDUCATION. At a glance, finish high school, get into a certificate program, learn a trade.

    (I have written extensively on the RCSD and how it needs to adapt to the urban youth with relevant education. They can do better, but they won’t, period. They are stuck in this everyone needs a college education and in the process they loose over 60% of our urban youth to entry level jobs.)

    Do NOT, however, expect a profession/career wage for an entry level job. It doesn’t make economic sense,…err,…no, doesn’t make sense at all.

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