City officials are intensifying efforts to revitalize the historic Bull’s Head neighborhood on the western edge of the downtown Rochester. The city issued a Request for Proposals today for a consultant to develop a plan for that effort.

One of several city neighborhoods coping with a high level of concentrated poverty, Bull’s Head “has been a subject of study and discussion for well over two decades,” Mayor Lovely Warren noted in announcing the RFP. The city will use a revitalization plan to seek state and federal funding, which, Warren said, would be used to leverage private investment. The city itself has already scheduled $10.6 million in its capital improvement budget for land acquisition and public-improvement projects in the neighborhood.

The deadline for consultants to submit proposals is July 27. The RFP and other information are posted at www.cityofrochester.gov/bullsheadboa.

Mary Anna Towler is a transplant from the Southern Appalachians and is editor, co-publisher, and co-founder of City. She is happy to have converted a shy but opinionated childhood into an adult job. She...