The 2008 presidential election was the most expensive in US history. The
candidates spent approximately $1.4 billion on their campaigns, with outside
groups dumping in another $215 million, says data from the Center for
Responsive Politics (opensecrets.org).
This year’s contest will probably break that record. And the cash is going
to flow for Congressional races, too. Outside spending will be one of the major
factors.
A Politico article says that right-leaning independent groups plan to
spend $1 billion on the 2012 elections. To be clear, the groups are looking at
the Congressional and Senate races, too, not just the presidential contest; the
article doesn’t say how that many may get divvied up. Still, that’s
substantially higher than the $301.7 million worth of outside spending in the
2008 presidential and Congressional races.
In general, each presidential election costs more than the one before it.
But outside spending grew at a higher rate during the 2004 and 2008 contests.
And those elections predated the Supreme Court’s Citizens United decision. The
ruling allowed corporations – and unions by extension – to fund ads and
campaigns supporting or opposing specific candidates; direct contributions to
candidates are still forbidden.
The decision’s effects have already been felt in Congressional elections.
Consider these figures from opensecrets.org:
- Outside spending for the 2012 contests has already hit $134.4 million.
- In 2010, where there were Congressional midterms and no presidential race, total outside spending topped $304.9 million.
- To repeat, outside spending in 2008, which saw Congressional and presidential elections, was $301.7 million.
- Total outside spending in the 2006 elections – the last time there were Congressional midterms – was $68.9 million.
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This article appears in A cultural gem in a high-tech hub.
